Philip Kotler

Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.

His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.

Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.

He regularly presents seminars worldwide on the latest marketing developments.

Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.

His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.