Martin Lindstrom

Martin Lindstrom is a bestselling author and business thinker known for his work on branding and consumer behavior.

Born in 1970, he has written several influential books, including "The Ministry of Common Sense" and "Buyology." Lindstrom's books have sold 4.5 million copies and been translated into 60 languages.

He advocates for eliminating bureaucratic inefficiencies and improving customer experiences through unconventional thinking.

TIME Magazine named him one of the World's Most Influential People, and Thinkers50 listed him as one of the top-20 business thinkers of 2021.

Lindstrom's work focuses on understanding consumer behavior and applying these insights to improve business practices.