Keith M. Eades

Keith M. Eades is a renowned expert in sales methodology and the founder of Sales Performance International (SPI).

With over three decades of experience in sales and sales management, Keith M. Eades has developed and refined the Solution Selling approach.

He has worked with numerous Fortune 500 companies to improve their sales processes and performance.

Eades is a frequent speaker at industry conferences and has authored several books on sales strategies.

His work focuses on helping organizations transition from product-centric to customer-centric selling approaches, emphasizing the importance of understanding customer pain points and delivering tailored solutions.

Eades's methodology has been widely adopted across various industries, particularly in complex B2B sales environments.